Gartner assess, smartphone growth spurt is not surprising. However, the competition in the global smartphone market has changed totally. Gartner asserted, the first in the history, production Android operating system Google Inc. predicate operating system capable of reaching the third largest in the world.
Because, in the second quarter 2010 sales volume Android smartphone operating collection system has exceeded the production of Apple Inc. iPhone. Because evicted Android, the position of iPhone OS (IOS), which is used in the iPhone operating system, is now down to number four.
"The global smartphone operating system market, Android to grow very rapidly so that stepping IOS," said Gartner Inc. research vice president Carolina Milanesi.
Based on data from Gartner, the global Android smartphone sales volume in the second quarter 2010 reached 10.6 million units. On same period, global sales volume of iPhone only reached 8.7 million units. Not surprisingly, the global market share had soared to beat Android IOS.
In a presentation to Gartner, the share of Android in the smartphone operating system market globally in the second quarter of 2010 increased significantly to 17.2 percent, from 1.8 percent in the second quarter of 2009. Meanwhile, market share increased by only a thin IOS to 14.2 percent, from 13.0 percent. Thanks to a very high growth, any Android smartphone is expected soon to beat the BlackBerry, the production of Research In Motion (RIM) Ltd., which occupies the second largest position in the global smartphone market.
In these markets, the share of BlackBerry continues to weaken, thus the difference with Android becomes increasingly thin. Gartner reveals, in the second quarter 2010 global market share fell to 18.2 percent of the BlackBerry, from 19.0 percent in second quarter 2009. As a result, the difference in the Android market share to the BlackBerry was only just over one percentage point. If Android is growing rapidly and BlackBerry continues to weaken, then Android is estimated to be able to subvert the BlackBerry in the third quarter (July-September) in 2010.
Conscious of its position is weakening, RIM also seeks to rise, and RIM’s latest flagship weapon in the global smartphone market is a BlackBerry Torch. Nevertheless, Gartner does not believe the BlackBerry Torch will provide significant assistance to the RIM, to stem the assault Android.
"Torch's BlackBerry users will be able to prevent the BlackBerry smartphone to move to another. Still, BlackBerry Torch will not be able to make any iPhone or Android users switch to BlackBerry," said Milanesi.
Research firm NPD Group research firm Gartner Inc., agrees with. NPD rate, Torch BlackBerry smartphone will not be able to compete with top-class smartphone for BlackBerry Android Torch does not have the technical specifications as high as its competitors.
"The most obvious example, the Black-Berry Torch is not equipped with touch screen for touch-screen Android smartphones like Motorola Inc. production Droid, or any EVO 4G Droid Incredible production and HTC Corp.," said Executive Director of Industry Analysis Ross Rubin, NPD Group Inc.
Just for the record, the BlackBerry Torch equipped sized 3.2-inch touch screen. Meanwhile, Motorola Droid features 3.7-inch touch screen, 3.7 inches HTC Incredible Droid, and HTC EVO 4G even 4.3 inches.
Compared to the iPhone, touch screen BlackBerry Torch also smaller because Apple equip the iPhone with 3.5-inch touch screen. Separately, research firm International Data Corp. (IDC) revealed, the volume of global smartphone sales in the second quarter 2010 increased 50.4 percent per year to 63.0 million units, from 41.9 million units in the second quarter of 2009.
IDC reveals, the main drivers of this growth is the Android smartphone operating systematically.
"The allies Google reached the highest growth in the global smartphone market in the second quarter 2010. The rapid growth occurs during this period thanks to the surge of consumer interest towards Android smartphone," said Senior Research Analyst, Worldwide Mobile Phone Tracker IDC Program Kevin Restivo.
In five major groups, HTC is the fourth largest in the world's smartphone manufacturer and the fifth largest is Samsung Electronics Co. Ltd.. In the second quarter of 2010, each manufacturer is able to achieve growth of more than 100.0 percent. IDC explains, HTC was able to sell 4.8 million units globally in the second quarter 2010 smartphone, aka rose 128.6 percent from 2.1 million units in the second quarter of 2009.
IDC reveals, HTC's best-selling product in the current period is a smartphone Android smartphone-like Desire, Droid Incredible, and EVO 4G. IDC adds Similarly, Samsung is able to increase the volume of global smartphone sales amounted to 172.7 per cent per annum in the second quarter of 2010, to 3.0 million units, from 1.1 million units in the second quarter of 2009.
Like HTC, IDC rate, the main drivers of growth such as Android smartphone Samsung is the Galaxy S Series. Thanks to their extremely high growth, the two giant Android smartphone is also able to significantly increase the share of global smartphone market. Based on IDC data, the HTC market share in the second quarter 2010 increased to 7.6 percent, from 5.0 percent in the second quarter of 2009.
