Proponents of the operating system Android, Google Inc. production, apparently not satisfied just produce smartphones. Therefore, they are now racing to develop superphone, aka smartphone has a screen larger than 4 inches and equipped with processor speed of more than 1 GHz. The most aggressive supporter of Android is building superphone HTC Corp., which also became the first manufacturer Android smartphone operating systematically. In June 2010, HTC Android superphone era began with the release of Evo 4G.
As the name implies, Evo 4G cellular connectivity comes the fourth generation (4G). Evo 4G because it pertained superphone equipped 4.3-inch screen size. In June 2010 similarly, another supporter of Android, namely Samsung Electronics Co. Ltd., also jumped into the market superphone. In superphone market, Samsung relies S Galaxy, which is equipped with 4.0-inch screen size. Samsung mentions, S Galaxy welcomes enthusiastic than consumers. Proven, Samsung confirmed, the global sales volume figures Galaxy S is able to penetrate one million units within one month after launch. Samsung sniff out threats with S Galaxy, then immediately refresh the HTC portfolio.
In September 2010, HTC was re-introduced the newest Android superphone, Desire HD. It was superphone equipped with the latest from HTC-sized 4.3-inch screen, just like the Evo 4G. Seeing a buzz HTC and Samsung, LG does not want to catch. Therefore, the LG also build superphone Tegra processor equipped with two production NVIDIA Corp. Tegra processor 2 is special because it became the world's first smartphone processor has two computational core (dual-core). LG explained, users would be able to open a web page with a speed two times higher when using Tegra processors 2.
Whereas when used for gaming, Tegra 2 is able to present the performance of five times higher than the Tegra single-core (single core computing). "We chose NVIDIA for NVIDIA's visual computing is a technology leader," said vice president of Marketing Strategy Team LG Mobile Communications Co. Ma.LG Chang confessed ready to market superphone with processor Tegra 2 began the fourth quarter (October-December) 2010. With the support superphone, the position of Android in the global smartphone operating system market will get stronger. Because, superphone will be a product have no less than the best-selling smartphone in the global market.
Inc. research firm Strategy Analytics estimates that global sales volume in 2010 was superphone would only reach about 15 million units. However, because manufacturers will increasingly offer superphone, Strategy Analytics believes the global sales volume superphone would jump to around 100 million units in 2015. "Superphone will be the vanguard in the market leading mobile computing. Because, superphone able to present far more feature complete and has a far greater computing power than a smartphone," said Director of Strategy Analytics Inc. Neil Mawston. With the arrival of Android superphone, the dominance of the Symbian operating system, production Nokia Corp., the global smartphone market is also becoming increasingly threatened.
Research firm Gartner Inc. noted, the new Android global market share of 3.9% in 2009. At the same time, Symbian global market share of 46.9%. Thanks to soaring sales of smartphones supporting volume, Gartner estimated global market share Android OS will swell to 17.7% in late 2010. Although in 2010 the Android has been able to reach the second largest predicate, with subvert the operating system OS BlackBerry from Research In Motion (RIM) Ltd., Android is still far behind Symbian, which occupies the first position, with a global market share of 40.1%.
However, Gartner warned, Android will be able to stick to strict Symbian in 2014. The cause, of global market share of Symbian continues to weaken from 2009 until 2014, due to weakening sales volume growth of Nokia smartphones. Gartner estimates that global sales volume Android smartphone in 2014 will reach 259.3 million units, while the Symbian smartphone Nokia production reaches 264.3 million units. As a result, Gartner predicts, global market share to Android in 2014 soared to 29.6%, while the global market share fell to 30.2% Symbian.
Thus, the global market share of Symbian will excel only 0.6 percentage points of Android in 2014. Because Android smartphone comes in a wide range of series producer, while only present at Symbian smartphone Nokia, it was estimated to be able to subvert Android Symbian in 2015.
